May 29th 2012. Since I work with Portland Real Estate Agents everyday on a number of transactions and hear all sorts of things from various people, I thought I?d write a post on choosing a real estate agent (even if you don?t choose myself, though I hope you?d consider it).
1. Customer Service. No matter how experienced and agent is, no matter how much education they have, no matter how good their marketing package is, if they don?t have a customer service focus, don?t pick them. Customer service means picking up the phone or at least calling back within the same day. Customer service means updating the client regularly as the transaction progresses. No Portland Real Estate Agent is worth your time unless they focus on your needs. Truly, real estate is a customer service job, much more than it is a sales occupation. Check out the real estate agent?s reviews! They will give you an important clue.
2. Education. Some people would pick experience as number two and while I have plenty of experience as a top selling agent, I would disagree. There are a ton of agents out there who have been in the business over ten years. However, time and time again, I see experienced Portland Real Estate Agents make the worst kind of mistakes. The real estate industry is constantly changing and it takes a lot of education and awareness to stay up to date with current laws, practices, and industry needs. Education is a primary focus for myself. Look for those Realtor designations and find out what they mean!
3. Experience. As many people have said, there is no subsitute for experience. I?ve been?a Portland Realtor?since 2003, and I can tell you my clients today are better off than my clients in 2003! I?m always happy when clients give a new agent in the company a chance, but at the same time?they better have a more experienced Portland Real Estate Agent looking?over their shoulder.
4. Marketing Ability. This applies to Portland sellers agents, not Portland buyers agents. If you are looking to sell your Portland home, an agent?s marketing ability is key.?A real estate agent?can have all three things above: great customer service, education, and experience, but they won?t sell your home in a tough market unless their real estate marketing package is truly amazing. I?ve spend a ton of time and money to ensure my listing marketing package is the best in Portland.
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